Here at Creative Temple our services are specifically catered for marketing in the new rapidly emerging market, called LOHAS acronym for Lifestyle of Health and Sustainability or simply Conscious, Ecological & Sustainable marketing.



LOHAS is a rapidly growing Green Consumer movement which drives an exponentially growing LOHAS market segment that represents conscious, ecological & sustainable living or "responsible capitalism". LOHAS market was built on the foundational research by a USA sociologist Paul Ray in mid 1990. The market was first founded in year 2000 in US and was estimated at $228 B at the time. Here in Australia according to Melbourne based research company, Mobium Group the LOHAS market is estimated to reach $28 B in year 2012. Currently, there are 3.9 million people that support LOHAS movement in Australia (published in Sydney Morning Herald 05/09/2007).

Currently, the LOHAS market is based on the following sectors and sub-sectors:


Personal Health

  • Natural, organic products
  • Nutritional products
  • Integrative Health Care
  • Dietary supplements
  • Mind Body Spirit products

Natural Lifestyles

  • Indoor & outdoor furnishings
  • Organic cleaning supplies
  • Compact flourescent lights
  • Social Change Philanthropy Apparel

Eco Tourism

  • Eco-tourism Travel
  • Eco-adventure Travel

Green Building

  • Home certification
  • Energy Star Appliances
  • Sustainable Flooring
  • Renewable Energy Systems
  • Wood Alternatives

Alternative Transportation

  • Hybrid Vehicles
  • Biodiesel Fuel
  • Car Sharing Programs

Alternative Energy

  • Renewable Energy Credits
  • Green Pricing

LOHAS consumer looks beyond a product or service, they want to know more about the company, their principals, their intent, and their contribution towards our global community.

LOHAS consumer is a new demographic type that cannot be identified by age, gender, income and so on. It is rather defined by the way of life, hence marketing to this type of consumer is a highly specialized task requiring new strategies, techniques and most importantly understanding of the LOHAS market psychology & core principals.

Here at Creative Temple we believe that to understand it, you must live it and become one with it.

Following our strong believe that ecological, conscious and sustainable living is the only way forward for our global community, we ourself have been active LOHAS consumer on personal and business levels since late 1990 supporting numerous sectors and sub-sectors of the market. Through these personal experiences and associations with various LOHAS consumer groups we have grown to understand the market and it's ever changing dynamics.

This in depth understanding of the emerging LOHAS market coupled with our skills, knowledge, expertise and endless creativity have formed the basis for our loyal service to all participants in LOHAS community.